TWO | ONE | FOUR by Rachel Lazzara is an ultra curated boutique featuring women’s ready-to-wear, shoes, and accessories inspired by the city lifestyle of the Dallas woman. Established in 2016, Two One Four has quickly evolved through Rachel’s vision and direction, acquiring a refined selection of designers from destinations as far as Australia, Europe and South America. The space itself provides a unique and sophisticated shopping experience where the luxurious, intimate home-like setting integrates the ambiance of the ultimate walk-in closet, complete with plush furnishings and beverage service.
Rachel attributes her discerning eye and sense of style to her mother, Janet, who still resides in Dallas. Growing up shopping together, the pair have continued to attend buying trips to market together to ensure the boutique offers a wide range of chic, on-trend, yet timeless selections for any age. Rachel encourages her clients to express themselves through their style by opting for pieces that speak to them, instead of picking what happens to be trending at the moment.
"Don't be afraid to be bold. And definitely layer affordable pieces with high-end ones to make your look more interesting."
A Dallas native, Rachel moved to Jacksonville Beach in 2014. She has always been inspired by fashion and attended the Intensive Studies Program for Fashion Design at Parsons The New School in NYC in the summer before college where she attended SMU and studied advertising and art.
She interned at Stanley Korshak in Dallas and Guess? Inc. in Los Angeles during her summers at college. She was mentored by Jan Strimple, the premiere fashion event producer in Dallas. At D Magazine, she landed an internship in their web department as the editorial/shopping intern and then she caught the eye of the lead stylist who became her mentor. Rachel was the assistant stylist for countless magazine spreads and eventually went on to produce her own charity fashion shows and editorial shoots.
She spent time as the Marketing Coordinator for the West Village Shopping and Dining District in Uptown Dallas where she learned the ins and outs of commercial leasing. She was in charge of all events and overall marketing strategies for over 200,000 sf of retail space with almost 100 tenants.
"Fashion is art and you are the canvas."
– Velvet Paper
Director of Marketing & E-commerce
"You can have anything you want in life if you dress for it."
“Simplicity is beautiful.”