"Don't be afraid to be bold. And definitely layer affordable pieces with high-end ones to make your look more interesting."
A Dallas native, Rachel moved to Jacksonville Beach in 2014. She has always been inspired by fashion and attended the Intensive Studies Program for Fashion Design at Parsons The New School in NYC in the summer before college where she attended SMU and studied advertising and art.
She interned at Stanley Korshak in Dallas and Guess? Inc. in Los Angeles during her summers at college. She was mentored by Jan Strimple, the premiere fashion event producer in Dallas. At D Magazine, she landed an internship in their web department as the editorial/shopping intern and then she caught the eye of the lead stylist who became her mentor. Rachel was the assistant stylist for countless magazine spreads and eventually went on to produce her own charity fashion shows and editorial shoots.
She spent time as the Marketing Coordinator for the West Village Shopping and Dining District in Uptown Dallas where she learned the ins and outs of commercial leasing. She was in charge of all events and overall marketing strategies for over 200,000 sf of retail space with almost 100 tenants.
"Fashion is art and you are the canvas."
– Velvet Paper
"Style is a way to say who you are without having to speak." —Rachel Zoe
“Fashion fades, only style remains the same.”